Mediabrands, UM, Initiative Reorganize Management

Recruits Microsoft, Facebook execs

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Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at Mediabrands while Initiative global chief Jim Hytner takes on the CEO role for G-14 region. Countries included in that area are Australia, Brazil, China, France, Germany, India, Italy, Mexico, Russia, Spain, The Netherlands and the U.K.

In addition, Mediabrands has hired former Microsoft chief creative officer Gayle Troberman as the unit’s new chief marketing and ideas officer and Facebook’s former global agency relations Sarah Personette as the president of UM, North America.

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