Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Quentin George, the chief digital officer of Mediabrands, has been named chief innovations officer, a new post at Interpublic’s media management arm that oversees all of the holding company’s global media-related assets.
In George’s new expanded role, he will oversee the growth and development of Mediabrands’ intelligence resources. He now has oversight of the New York IPG Media Lab which pairs clients with technology and media partners; the Virtual Lab, which is an internal, Internet-based client resource and Magna Global, which is responsible for forecasts, insight and negotiation strategy across all media channels at Mediabrands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in