Media Agencies Are Bullish on Chicago

Marketers see the Windy City as more in touch with consumers

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Lately, a whole string of media agencies are falling in love with Chi-Town.

As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who live and work on the coasts, agencies like Mindshare, OMD, Spark and BPN are all expanding their Windy City outposts while smaller shops like Empower are establishing offices there, too.

“If you are a brand like Ace Hardware or Famous Footwear, you know who your consumer is,” said Spark CEO Chris Boothe.

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