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Following a global procurement-led review, Swedish furniture chain Ikea has selected incumbent Mediaedge:cia to retain its estimated $95 million U.S. planning and buying business, the company has confirmed.
Overseas, however, chores in the U.K. have shifted from incumbent Mediacom to Vizeum.
MEC and Medicom are both units of WPP Group. Vizeum is owned by Aegis Group. The media review took more than six months to complete.
Ikea’s separate creative search led by Boston-based consultancy Pile + Co. is ongoing.
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