MDC Acquires the Agency Behind Volvo's 'Epic Split' Campaign

Forsman & Bodenfors will work closely with CP+B

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MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic Split" campaign—forming a "strategic global partnership" between the agency and CP+B.

Chuck Porter, chairman of CP+B, said the partnership makes sense because the two agencies share such a similar mindset when it comes to their work. "They only care about great work, and we share so much DNA they're like our twin who grew up in Sweden," Porter said in a statement.

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