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Seeking to expand its experiential marketing capabilities, Canadian holding company MDC Partners has acquired a majority interest in Team Enterprises, a 400-person firm in Fort Lauderdale, Fla.
Miles Nadal (pictured), CEO of MDC, said the deal signifies that “there is no ‘offline’ anymore,” and reinforces the company’s commitment to creating long-lasting, immersive brand experiences across multiple media platforms. (Recent Team case studies.)
Team specializes in crafting “outeractive” promotions that foster consumer-brand interaction. These include live events, product demos, mobile tours, sports/entertainment promos and technology integration with Web, social media and data capture.
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