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MDC Partners continues to stay aggressive and add to its capabilities, today taking a majority interest in experiential marketing firm Relevent.
The agency, which employs about 30 staffers, is based in New York and works for Diageo and Heineken (both also clients of MDC), as well as Nike and Victoria’s Secret, among others.
The move boosts MDC’s ability to deliver strategic development, branded entertainment, events production and aspects of digital and social media.
“MDC shares our vision and encourages our creativity, and our partnership with them will definitely lead to creating more authentic connection moments between brands and consumers.”
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