McKinney Wins Sherwin-Williams

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BOSTON Independent McKinney has added Sherwin-Williams’ creative and media planning following a review, the agency said today.

The process, led by consultancy Hasan + Co. in Raleigh, N.C., came down to McKinney in Durham, N.C., and Interpublic Group’s Carmichael Lynch in Minneapolis. A third shop, GSD&M Idea City in Austin, Texas, owned by Omnicom Group, also reached the finals, but withdrew last month to pursue The Home Depot, which views Sherwin-Williams as a conflict.
 
Cleveland-based Sherwin-Williams last year spent more than $40 million in measured media advertising its stores, according to Nielsen Monitor-Plus.

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