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NEW YORK Verizon, despite consolidating most of its marketing services duties for its communications, business and wireless units at McCann Worldgroup two years ago, has handed a wireless assignment to mcgarrybowen, its former communications division agency, sources said.
The New York shop, a unit of Dentsu, will handle creative duties behind the launch of a new mobile phone featuring Google’s Android operating system that Verizon will start offering next month, according to sources. Among other things, the system will enable marketers to tailor messages to consumers based on where they’re located, said a source.
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