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A month after naming a new ad agency, Baskin-Robbins today said it has tapped 25-year industry veteran Brian O’Mara as its U.S. vp, marketing. He was most recently vp, CMO for McDonald’s in Canada.
Brad Wahl was the former vp, marketing, and he left the company last November.
O’Mara reports to Srinivas Kumar, chief brand operating office for Baskin’s worldwide operations.
In his new role, O’Mara takes on day-to-day oversight for domestic brand management and marketing outreach across all media channels.
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