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NEW YORK At a time when consumers are spending more at the pump and eating out less, McDonald’s and Burger King are reinforcing their value messages.
Beginning Sept. 1, McDonald’s will debut five new ads. The first of the spots, “Hip Pocket,” plays up the value factor with phrases like, “Fresh flavor with change to spare. I do love the sound of a tasty deal.”
Another ad, called “Can’t Wait,” opens with a student walking into the study hall of a library and placing two Egg McMuffins on the table.
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