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McDonald’s is looking for a new agency to handle regional co-op creative in the Baltimore, Washington D.C. region. Measured media spending in 2012 was $16 million, according to Nielsen.
The incumbent, Arnold, which handled the account out of its D.C. and Boston offices, is not defending. The agency has worked on the regional business since 1992 when Arnold Fortuna Lane picked it up from Baltimore-based Trahan, Burden & Charles, which had it for eight months.
Arnold has a 50-year history working with the Oak Brook, Ill.
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