McDonald's Launches Mobile Promotion for the McRib

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McDonald’s this week is bringing back the McRib and has partnered with Myxer, a hyper-targeting ad service, to market the seasonal pork sandwich to mobile phone users.

A promotion for the McRib, which has been offered by the restaurant chain for limited periods since the 1980s, will run regionally through January in cities including Dallas, Austin, Texas, Salt Lake City and Durham, N.C. McDonald’s is spreading the word via ads that invite consumers to text the word “MCRIB” to 69937 to get free mobile content, such as ringtones and wallpapers touting the McRib.

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