McDonald's Goes Local

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McDonald’s has debuted a new campaign for Washington State to show exactly how much of its menu is locally sourced. 

The fast-food chain has created a microsite that lists specific products and their origin. For instance, the site states that 95 percent of McDonald’s fries and Filet-O-Fish fillets and 85 percent of the apples served in Washington State come from Washington.

Billboards for the campaign show fries and a potato with a headline that reads: “Served in Seattle, Grown in Pasco.”

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