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McCann Worldgroup has won a project from AOL although it’s unclear how the business will be managed to avoid conflict issues with Microsoft at twofifteenmccann, sources said.
“It’s a hot potato at the moment,” said one source. “Can they take it? Where should they put it? Is it going to create a problem?”
The Interpublic shop bested two other undisclosed agencies to land the digital CRM assignment, which could lead to an expanded role on the brand.
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