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New McCann Worldgroup CEO Nick Brien has begun to assemble his top team, with a focus on the Interpublic Group unit’s approach to global strategy. A key part of that effort is bringing Universal McCann’s Daryl Lee, head of global strategy at the media agency, into the Worldgroup fold as chief integration architect, a new position.
Lee now assumes responsibility for building and leading the strategic planning function across Worldgroup companies to support global clients’ integrated marketing communications.
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