NEW YORK The Advertising Club's 2008 International Andy Awards today presented its best-in-show Grandy Award to McCann Worldgroup and T.A.G., both San Francisco, for the integrated Halo 3 "Believe" campaign in the toys, games and sports category.
The creative team winning the Grandy consists of creative directors Scott Duchon, Geoff Edwards and John Patroulis; strategy director Mike Harris; art directors Nate Able, Tim Stier, Ben Wolan and Nathalie Turton; and copywriters Mat Bunnell, Rick Herrera and Danielle Emery.
McCann San Francisco also received the Yahoo! Big Idea Chair, in its fifth year at the Andy Awards, for its Halo 3 creative work.
Big overall winners this year: TBWA's network, with a total of 18 awards (Paris office, 11; Los Angeles, 1; TBWA Media Arts Lab, 3; and New York/MJZ, 3); BBDO, 14 (New York, 11; MJZ with Abbott Mead Vickers/San Francisco, 2; and Energy BBDO/Chicago, 1); Leo Burnett, 10 (Chicago, 1; Malaysia, 3; 2 each for Hong Kong and India; and 1 each for Sydney and Warsaw); Crispin Porter + Bogusky and DDB won 6 prizes apiece; and Saatchi & Saatchi and Goodby, Silverstein & Partners each won 5.
Droga5 won the Richard T. O'Reilly Award for the best public service effort for The Tap Project, developed in conjunction with Unicef to provide clean drinking water to children in developing countries.
The Glenn C. Smith Scholarship in the Andy Student Competition was awarded to the Miami Ad School's Roy Torres and Anthony Falvo for their print work on behalf of Scrabble's Scrubiks Cube.
According to Mark Waites, honorary chairman of the International Andy Awards and founding partner and creative director of Mother, London, "We're seeing an intensifying global influence in the Andys this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."
He noted that the work continues to reflect a departure from traditional approaches and media, showing greater emphasis on integrated programs with a prominent digital component. "It's getting increasingly difficult to believe that a standalone TV spot is going to have any real impact these days," he said. "There has to be other elements to a successful campaign."
The 44th annual show was held tonight at Skylight Studios in New York.