The winds of change continue to swirl at McCann Erickson.
North American CMO Mitch Caplan is exiting after just seven months. His duties will be absorbed by Lotta Malm-Hallqvist, the agency's global chief growth officer.
Malm-Hallqvist joined McCann in February, from Mother in London. This is her second tour at McCann, having previously worked there from 1998 to 2009. She is based in London but also spends time in New York.,Malm-Hallqvist knows new McCann creative chief Linus Karlsson from a year together at Mother, so her new central role at McCann comes as no surprise. Karlsson is chairman and chief creative officer for both New York and London.
On Caplan's watch, the agency had a steady flow of new business pitches but didn't consistently convert. McCann led McCann Worldgroup's successful defense of the U.S. Army's $180 million account, lost pitches for Hennessy and Norwegian Cruise Line.
Before McCann, Caplan was North American CMO at Young & Rubicam. He also has worked at The Kaplan Thaler Group and Merkley + Partners.