McCann, Others Pitch Viagra

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Several agencies made creative presentations here at Pfizer’s headquarters last week in a review for Viagra’s creative chores, sources said.

The incumbent, Interpublic’s McCann Erickson here, was among those in the mix.

It was not immediately clear how many agencies are participating in the review, and other contenders could not immediately be identified.
 
A company rep confirmed that the pharmaceutical giant is reviewing but declined to disclose any additional information. McCann, which has handled the business since 2004, declined to comment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in