LOS ANGELES Interpublic Group's McCann Erickson has named Cathy Saidiner president of its office here, effective Nov. 17.
The title is new, and Saidiner, 42, takes over from Ian McGregor, who led McCann L.A. as gm since 2000. He is retiring, but will maintain an association with the shop as an advisor. McGregor is a 36-year veteran of IPG and has worked for the company's holdings in South Africa, New York and Los Angeles.
Saidiner has for the past year been global account director on Pioneer Electronics at Omnicom's TBWA\Chiat\Day. She joined the shop in 2000 after serving in senior marketing posts at Mars and Nissan Infiniti.
She will now report to Garry Neel, CEO of McCann's L.A. and Detroit operations, who said in a statement: "Cathy will have the deep resources of McCann Worldgroup at her disposal and the support of the network to further strengthen our current client relationships, as well as to take advantage of the strong growth potential for McCann in the Southern California market."
McCann's key business in L.A. includes Nestle, Northrop Grumman, Bumble Bee Foods and Zicam/Matrixx.
In addition to her West Coast chores, Saidiner will also serve as part of the McCann Detroit management board; the two operations were merged early in 2007.