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NEW YORK Mazda this week will break its first full-line brand ad campaign since 2000.
Creative, via independent Doner in Newport Beach, Calif., will include a 60-second spot and two 30-second iterations set to break on Aug. 13 during NBC’s coverage of the 2004 Summer Olympics. The spots also will run in movie theaters nationwide through September.
The 30-second TV ads will run through the fall. Print, Internet, a mall tour and point-of-purchase are in the mix.
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