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Amestoy, who assumes the title of vp/marketing and communications, replaces, in part, the responsibilities held by David Parmenter, former director of advertising, who was one of five executives dismissed last week. He will report to Sonny Sonoguchi, president of Mazda’s U.S. sales operation.
Foote, Cone & Belding/Santa Ana, Calif., handles Mazda’s advertising.
Amestoy’s appointment is part of a restructuring which includes the elimination of about 35% of the jobs here. Also dismissed was Clark Vitulli, executive vp/operations. That position has been eliminated.
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