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Mazda is preparing to reach out to agencies as it looks beyond lead shop Doner for input on its advertising account, sources said.
The Ford nameplate has tapped Pile + Co. in Boston to spearhead a review for some or all of its business handled by the Southfield, Mich.-based independent, per sources.
A Mazda representative declined comment, and executives at Doner and Pile + Co. either could not be reached or declined comment.
Automaker spent close to $155 million on domestic ads last year, down 44 percent from ’08, per Nielsen.
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