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LOS ANGELES Mazda North America will start its most ambitious advertising effort of the year tonight, touting the relaunch of the Mazda 6, said Mike Nakashima, the client’s director of marketing.
The first spot, called “Stadium,” debuts during ESPN’s Monday Night Football, modifying the nameplate’s well-known tagline to “Zoom-zoom. Forever.”
The campaign also represents the first collaboration between Nakashima, who ascended to marketing chief in March, and Rob Strasberg, evp, chief creative officer at independent Doner, Southfield, Mich.,
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