NEW YORK WPP Group's Maxus has been awarded the media assignment in the U.S. and the U.K. for Powermat, maker of a new wireless charging system for portable electronic devices, after a review, the client has confirmed.
Maxus won strategic planning, implementation and digital responsibilities for the account. The agency's work will commence with the product's launch this fall via a multimedia marketing effort.
"We chose Maxus because we wanted a dynamic and innovative agency that could deliver media in line with the breakthrough nature of Powermat," said Beth Harrison Meyer of Powermat. "We feel confident that we will accomplish our goals and successfully establish Powermat in both the U.S. and U.K. marketplaces."
The Powermat device is designed to eliminate the need for multiple plug-in chargers for devices such as iPods, iPhones, BlackBerrys, handheld gaming systems and laptop computers. The new product line will be available for retail purchase in late 2009.
"Powermat was a huge hit when it was introduced at the Consumer Electronics Show in Las Vegas earlier this year," said Maxus global CEO Kelly Clark. "We are confident that it will be a tremendous success in both markets and are excited to play a key role in introducing it to consumers."
The client has not yet established its media budget for the coming year.