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Coming off a hot new-business streak, Maxus is expanding its media agency network in North America, opening offices in Los Angeles, Toronto, and Mexico City.
In July NBCUniversal split its $1 billion-plus U.S. media account between the WPP GroupM unit and Publicis Groupe agencies. Within a week, Maxus also led the WPP Group team that won nearly $1 billion in S.C. Johnson global media after a review.
Maxus’ new Los Angeles office, which opens Oct. 1, will primarily service Universal Studios and NBCU’s Focus Features division and Video on Demand offering.
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