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Young & Rubicam has increased its share of Mattel business, adding creative duties on girls’ toys such as Polly Pocket and Disney Princess and the Radica line of computer and videogames, sources said.
The girls’ toys assignment, which also includes Beauty Cuties, Holly Hobbie & Friends and High School Musical figurines, shifted out of fellow roster shop Ogilvy & Mather. It was not immediately clear which agency previously handled Radica, which Mattel acquired in 2007.
Y&R’s office in Irvine, Calif.,
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