SAN FRANCISCO Marketing Drive Worldwide has named Tracey Matchett new business director for its San Francisco office, agency officials said.
Matchett has more than 18 years of marketing experience, specializing in promotions, database, loyalty and account-specific marketing programs. She arrives from Marketing Drive's Toronto office, where she has worked as group account director since last year, focusing on strategic planning and execution for marketers such as Kraft and Unilever. From 2001-03, Matchett was account director at Strateco, where she managed the Nestle business and developed promotions.
Marketing Drive is an agency network that offers integrated marketing services within Foote Cone & Belding, one of the four global operating divisions within Interpublic Group. Marketing Drive's other full-service offices include locations in New York, Chicago, Boston and Irvine, Calif.