Match.com Picks Campbell-Ewald

NEW YORK Dating site Match.com has hired Interpublic Group's Campbell-Ewald following a review.

A spokesperson for the Dallas-based IAC-owned Match said Campbell-Ewald's work, which will include both online and offline advertising, will debut in November.

Campbell-Ewald bested finalists Wieden + Kennedy, Portland, Ore., an independent, and Mullen, Boston, a unit of IPG, which has handled media chores for Match.

New York agency Hanft Raboy and Partners previously handled the creative assignment.

Match spent nearly $75 million in domestic measured media last year, according to Nielsen. Ad spending for the first seven months of '09 was $37 million.