Match.com Mulls Agency Proposals
NEW YORK Dating site Match.com is in the final stage of a review for creative duties on its advertising account, according to sources.
The Dallas-based IAC-owned Match is considering three finalists in the review: Campbell-Ewald, Warren, Mich., Wieden + Kennedy, Portland, Ore., and Mullen, Boston, sources said.
Mullen already handles media chores for the brand and has long counted former IAC property LendingTree among its top clients.
Interpublic Group owns C-E and Mullen; Wieden is an independent shop.
Match spent nearly $75 million in traditional domestic measured media last year, according to Nielsen. The client spent $32 million through the first six months of this year.
New York agency Hanft Raboy and Partners is the incumbent.
Officials at the agencies and client either could not be reached or declined comment.


