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NEW YORK — MasterCard has shifted its interactive media planning and buying to GSD&M in Austin, Texas, without a review, the client confirmed Friday. It was previously handled for two years by Avenue A in Seattle.
Sources estimated that the interactive account means an additional $4-5 million in billings for GSD&M, which has handled MasterCard’s TV, magazine, newspaper, radio and outdoor media planning and buying since 1995.
“Basically, it was for consolidation purposes,” a client representative said.
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