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MasterCard has a new look, though it might seem a bit familiar and that's on purpose.
For the first time in two decades, the company unveiled a new logo and brand identity today. Created by design firm Pentagram, which revamped Verizon's face last fall, the look will roll out in the fall in conjunction with a new secure digital payment system, Masterpass.
In an interview with Adweek, MasterCard CMO Raja Rajamannar said the impetus for redesigning the logo—and creating an entirely new design system for the company based on circles and arches—came from a desire to modernize the brand and optimize it for the web.
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