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DALLAS TBC has won interim advertising duties for the Maryland State Lottery following a review held after the incumbent, Eisner Communications, abruptly folded last month.
TBC, an independent shop in Baltimore that has handled the account in the past, picks up the remaining six months on Eisner’s contract, with a pair of one-month renewal options, the agency said. Eisner had been a fixture on the Baltimore ad scene for 67 years [Adweek Online, Nov. 13].
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