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Martin/Williams will take over lead U.S. advertising duties for Syngenta after prevailing in a review for the $25 million business, sources said.
The Minneapolis agency will handle the company’s U.S. crop protection, seed and e-business marketing. The agency’s first work on the account is expected this summer.
The world’s largest crop protection and seed company, Syngenta was formed last year through the merger of the agricultural divisions of AztraZeneca and Novartis. M/W has handled pieces of Novartis’ crop protection business since 1985.
Colle & McVoy, another Novartis agricultural agency, was the other finalist in the review, sources said.
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