Martin Agency Wins Pizza Hut

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Yum! Brands has awarded lead creative duties on its Pizza Hut brand to The Martin Agency after a review, the client confirmed today.

The decision came after a full day of presentations in New York. The other finalist, Interpublic Group’s Gotham in New York, went first, followed by Martin, according to a client representative. Each agency got about three hours to present to executives from Pizza Hut and Yum!, including the latter’s CEO, David Novak, said sources.

“Throughout

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