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Call it a comeback.
Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after a review. Annual media spending on the assignment is estimated at $10 million.
Martin, an Interpublic Group shop that’s based in Richmond, Va., beat a handful of other undisclosed agencies to land the business.
Timberland PRO’s last creative agency in the U.S. was Mullen in Boston, which did not participate in the review.
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