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Veteran creative executive Jonathan Cranin has formalized his yearlong working relationship with The Martin Agency, joining the IPG shop’s New York office under the aegis of a one-man practice called Cranin@Martin.
Cranin was part of the team that helped lure Sun Life Financial to Martin, and he has continued working on that business and consulted for the shop on other projects.
“We’ve got a number of big idea people — but there is always room for one more.
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