Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mars has consolidated domestic media chores at Publicis Groupe’s MediaVest, already a roster shop, following a review, the client has confirmed.
The agency already handled Mars in the U.S. It now adds the lion’s share of roughly $250 million in Wrigley business from WPP Group’s Mindshare.
Mars acquired Wrigley last October for $23 billion and the two agencies had competed for the combined account. It was unclear if other shops contended.
All told, the combined companies spent $770 million on domestic ads last year, per Nielsen.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in