Marriott's Global Media Review Enters Final Stage

Contest down to MEC, ZenithOptimedia

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MEC and ZenithOptimedia are the last agencies standing in Marriott International's global media review.

Marriott executives have briefed the shops and final presentations are scheduled for Oct. 19 at the hotel chain's headquarters in Bethesda, Md. A decision is expected shortly thereafter.

Both finalists are roster shops, with MEC handling project work in Europe, the Middle East, and Africa, and ZenithOptimedia working on the brand in the Asia-Pacific region.

Globally, Marriott spends an estimated $80 million annually.

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