Marriott Taps New Shop for Flagship Brand

Winner beats JWT, incumbent mcgarrybowen

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Marriott Hotels & Resorts has found a new home.

After nine years with mcgarrybowen as lead creative agency, the hotelier is moving the account to the New York office of Grey after a review, Marriott has confirmed.

The new agency is tasked with developing ads for the flagship brand in North America that may run in overseas markets as well. Media spending behind the effort is estimated at $20 million.

The other contenders for the business were the New York offices of JWT and mcgarrybowen.

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