Marketing Partners Score Big for WNBA Finals

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Adidas, EA Sports, T-Mobile and Pitney Bowes are among the WNBA partners that will unveil marketing support for the league’s 2008 championship series, which begins next week.

According to the WNBA, marketing initiatives for the playoffs and finals are the highest in terms of active partners and dollars in the league’s 11-year history.

Adidas is the presenting sponsor of the WNBA playoffs and finals, the first time a marketing partner has paid for the entire postseason status.

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