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NEW YORK While today’s terrain can be pretty treacherous for any marketer, a new report is encouraging them to look ahead to 2015. The “What Will the Role of Marketing Be in the Year 2015?” report was created by the American Marketing Association in conjunction with Decision Strategies International.
The 86-page study was unveiled today at the AMA’s Mplanet conference. The findings, based on interviews with more than 100 marketing professionals, present four possible scenarios that marketers will likely face in five years.
The
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