Marketers Prepared to Ride Out Recession

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NEW YORK No signs of client-spending cutbacks. That’s the hopeful stance taken by the holding company bosses, even as evidence of a recession mounts. Well, two new studies involving marketing leaders paint a different picture — and it isn’t pretty.

More than three-quarters of the 202 U.S. marketing executives polled by Reardon Smith Whittaker said the economy has moderately to greatly affected their companies in the past six months, with just 23 percent saying it has had no effect.

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