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NEW YORK There’s more bad news on the horizon as marketers prepare to slash ad budgets and more closely scrutinize media expenditures, according to a new Association of National Advertisers survey issued today.
Fifty-three of the 100 ANA members polled expect to reduce their media budgets in the next six months as a result of the poor economy. And 87 percent said they’ve been asked to identify cost savings or reductions in current marketing and advertising efforts.
The
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