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With the opening ceremonies of the 2008 Summer Olympics coming this Friday, marketers are waiting with baited breath to bring their advertising messages to a massive domestic and global audience. However, some of those messages may fall on deaf ears despite the fact that companies worldwide are expected to spend more than $1 billion in advertising.
Two highly targeted demographics–teens and tweens–will be watching the Games but not in the huge numbers that marketers are anticipating.
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