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When the Boston Celtics defeated the Los Angeles Lakers on Tuesday night to win the NBA championship, it put the team and its distinct Irish green uniforms back in the title spotlight.
It also provided such marketers as Spalding, adidas and Reebok the opportunity to break Boston Celtics-themed campaigns.
Spalding will break a print ad in the Sports Illustrated NBA championship commemorative issue next week honoring company spokesman and NBA finals MVP Paul Pierce. Referencing Pierce’s nickname, “The Truth,” text offers, “The Truth now has a nice ring to it.
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