Marble Slab Creamery Goes Gourmet

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Marble Slab Creamery is repositioning its brand to better reflect its “gourmet ice cream artistry experience,” as well as reconnect with its chef-driven roots. The rebranding initiative will include a new store design, product packaging and a revamped Marbleslab.com.

This spring, the marketer will unveil new packaging and point-of-purchase designs for all its ice cream cups, shake cups, cake boxes and in-store materials. Marble Slab Creamery, which is managed by NexCen Franchise Management, will use new containers made of paper, a more environmentally favorable option.

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