NEW YORK Employment recruiter Manpower is poised to select WPP Group's Grey about handling creative chores on its worldwide ad account following a review, the client said.
"We are at the negotiation stage with Grey, and assuming all goes well in that process, we'll have details at a later date," said Tracy Shilobrit, director of corporate and global communications at Manpower.
Estimated billings are $40-50 million.
The New York-based agency bested Interpublic Group's Lowe and WPP sibling Young & Rubicam, said sources. Finalists were selected in March, briefed in April and made final presentations in June.
Manpower is known as a temporary-placement agency and wants to reposition itself as a personnel consultant, said a source.
Executives at the agencies referred calls to the client.