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DALLAS Le Bonheur Children’s Medical Center has hired Mangan Holcomb Rainwater Culpepper to handle marketing, advertising and public relations, the agency said.
The Little Rock, Ark., independent will develop advertising and public relations programs for Le Bonheur over the next two years to support the medical center’s $100 million capital campaign.
“We chose Mangan Holcomb because of the powerful ideas they brought to the table during the agency review process,” said Michelle B. Collis, vice president of marketing and communications for Methodist Le Bonheur Healthcare in Memphis, Tenn.
“We
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