DALLAS Le Bonheur Children's Medical Center has hired Mangan Holcomb Rainwater Culpepper to handle marketing, advertising and public relations, the agency said.
The Little Rock, Ark., independent will develop advertising and public relations programs for Le Bonheur over the next two years to support the medical center's $100 million capital campaign.
"We chose Mangan Holcomb because of the powerful ideas they brought to the table during the agency review process," said Michelle B. Collis, vice president of marketing and communications for Methodist Le Bonheur Healthcare in Memphis, Tenn.
"We understand healthcare, its challenges and its consumers," said Steve Holcomb, the agency's president and CEO.
Annual billings were not disclosed.
Founded more than 50 years ago, Le Bonheur Children's Medical Center provides emergency and primary healthcare to children in 95 counties and six states. A 225-bed facility, Le Bonheur, a member of the Methodist Healthcare group, provides expertise in 45 pediatric specialties and a staff of more than 550.