Mandel Exits NielsenConnect

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Jon Mandel, CEO of NielsenConnect, has left the company.

NielsenConnect, a business unit of Adweek parent the Nielsen Co., was formed two years ago to create new services, drawing on information from the dozens of Nielsen units that collect, analyze and report on consumer patterns and usage around the world and provide that information in new and unique ways to clients.

NielsenConnect will also be shuttered as a formal entity after creating several new businesses. “I said I would give them two years and they said they wanted me to do it for two years and then we would figure out” where to go from there, Mandel said.

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